Lay's Marketing Strategies and    Competitive Advantages

Lay's products are being Star for long time.It is an  interesting story  why the company can possess  59% of the U.S. snack chip industry. It has good marketing Philosophies and Strategies.
 

Their statement is simple but they have strong commitment. "From supporting local farmers, to investing in sustainability efforts, to going the extra mile to use the highest quality ingredients, we think the small steps we take today can make a big difference tomorrow."

Their Product development strategy and Diversification strategy are working. They have more than 30 brands or products.
 

 "We believe snacking should be good and fun. That’s why  we're always  working to bring you new products, whether it’s new flavors of the snacks you love or a whole new snack choice. Here is what’s new from Frito-Lay."

As people says " A good strategic plan can help protect and grow the firm's resources.", the company uses good strategies and takes competitive advantages.,like cost competitive advantages.,product differentiation competitive advantages.