Chapter 10 Product Concepts

As a convenience product, Lay’s potato chip is available everywhere, including Wal-Mart, Walgreen, gas station, grocery chains, newsstands and vending machines. Convenience products are usually inexpensive and require little shopping effort and planning.  Lay’s has a product line extension, trying to make their company larger and provide more than just potato chip to the world although it remains on top. It produces other products to keep the company successful, with achievements of manufacturing FRITO-LAY® Almonds Roasted Salted,Cashews Salted, Peanuts Salted, Sunflower Seeds, Trail Mix Nut and Chocolate, TOSTITOS, Sabra Buffalo Style, Hummus, etc.This is what you would also call a product mix because the company does not just only sell one product. Lay’s  tries to provide the best for its consumer so today they are working on packaging chips with attractive color, healthy, safety and informational labeling.