Chapter 17 Advertising and Public Relations

Advertising is a necessity for any corporate in today’s product rat race. If they want to increase their customer base or retain their position by competing with their rivals, they have to choose the most effective medium of advertisement. One could actually see the struggle and feel the cold war happening between advertisements.Lay's is a popular and trusted brand over 70 years around the nation-wide. Lay's use product advertising to stimulate primary demand for primary product such as Lay's classics. Lay's have earned the trust of a lot of customers throughout the nation-wide so the company doesn't need to use to enhance its image by using institutional advertising.Lay's chip continuously reviews their advertising practices to know that they are consistent with their policies. Lay's chip wants to let people know that they do their best to sacrifice their costumers needs.