Monday, March 12, 2012


   Chapter 15      Retailing




Last weekend I went to Rite Aid nearby my house in Astoria and got some stuff including two bags of Lay’s classics. Among  lots of snacks, Lay’s gave discount .. 99 cents only for a small bag. They used retail pricing strategy and it worked. I bought 2 bags.,Compared to other snacks, they offer a lot of products such as Firto Lay Varitiy pack, 60 packs / case for only $36.99. That  attracted me so much ..as definition:  Retailing is all the activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use- has enhanced the quality of our daily lives.  It is advantage that you can get easily and see easily Lay’s products  wherever you are..whenever you need: Automatic vending machines through to small deli and so on .. department stores.

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