Predicting and Understanding Shopping Behavior provided an
in-depth look at the opportunity for the snack-maker to combine a simulated
shopping model and ethnography techniques to speed up consumer learnings and
strengthen research's role in understanding consumers’ decision making process.
“Deepening the understanding of the consumers and their decision making process
allows them to understand ‘why’ a consumer purchases snack foods and not just
‘what’ they purchase,” said Michelle Adams. “In partnership with Decision
Insight, techniques that blend of quantitative and qualitative research like
virtual shopping and virtual ethnography result in quality consumer insights
that they can apply to their business.”
Decision Insight is a full service market research company
specializing in the power of online technologies. Their goal is to pioneer the use of online research
not by simply shifting traditional methodologies to a new medium, but by
designing new methods/tools that capitalize on this space. Decision Insight
harnesses the capabilities of the Internet by combining an in-house staff of
artists and online programmers, advanced analytics and sophisticated modeling,
and a thorough understanding of how the research will be used to make business
decisions.
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